Branding for the partnership marketing platform RevenueLab

Client and task

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RevenueLab is a partnership marketing platform. The company acts as a go-between for iGaming brands and webmasters, who bring the brands traffic.

Our task was to develop a visual image for the platform geared towards a Western audience, and to prepare a related identity for the company’s second focus, the CPA Lab brand. We had to point to the brands’ shared background while also emphasizing their individuality.

Details about the task

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RevenueLab is the company’s main platform and operates according to a financial model known as revenue share. The company has already made a name and reputation for itself on the market.

CPA Lab is the company’s new platform, with a CPA (cost per action) financial model. As this is a new brand, we needed to ensure that it inherited the reputation of the older brand, RevenueLab.

Developing two related identities, underlining their similarities while also highlighting their differences, was quite the challenge. First, we defined the brands’ characters.

The RevenueLab brand

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RevenueLab is experienced, serious-minded, and highly competent. It does the analyzing and optimizing, and solves complex problems involving high revenue and risk. In developing an identity for the brand, we therefore opted for conciseness and muted colors.

We chose a grid of dots as the key visual identifier, with abstract figures drawn on it that reference the nature of the service.

We paid a great deal of attention to brand merchandise, as this is in high demand at exhibitions and client meetings.

The CPA Lab brand

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CPA Lab is young and creative, a friend and helper, but with skills and experience inherited from RevenueLab. It helps webmasters, providing services and advice.

We took the main brand’s grid of dots as the basis for the CPA Lab identity, but made it bolder using computer-generated 3D figures. Big colors and shapes and the boldness of the solution reflect the competitive environment and nature of the market.

3D graphics don’t work for all branded items, so we also used 2D graphics, similarly positioned on a grid of dots. We also added color gradients to emphasize the difference between CPA Lab and its more serious older brother.

Project Team

Art director
Pavel Konyukov
Designer
Kirill Zharkoy
Nika Toroptsova
Web designer
Nika Toroptsova
Producer
Julia Kulikova
Strategist
Olga Yakushenko
Curator
Natalya Epifanova
Account manager
Alexandra Yukhina
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