Branding and website of TURBO IT platform

Client and task

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TURBO is the Russian IT platform for automating business processes. The task was to develop a universal, easy-to-support and flexible in development visual identification system for the new TURBO platform and the ecosystem of services, which reflects the speed and convenience of work.

Idea

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The idea is based on two components: a button that includes a turbo mode, and an ecosystem with a built-in element TURBO, symbolizing the client’s business. The element acts as a driver that starts and controls the mechanism.

Visual identification concept

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The idea was visualized abstractly. Abstraction helps create a universal solution for any field. The elements of the customers business systems were reflected using simple linear objects that refer to the details of mechanisms, controls, interfaces, and supply chains.

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