TURBO is the Russian IT platform for automating business processes. The task was to develop a universal, easy-to-support and flexible in development visual identification system for the new TURBO platform and the ecosystem of services, which reflects the speed and convenience of work.
The idea is based on two components: a button that includes a turbo mode, and an ecosystem with a built-in element TURBO, symbolizing the client’s business. The element acts as a driver that starts and controls the mechanism.
The idea was visualized abstractly. Abstraction helps create a universal solution for any field. The elements of the customer’s business systems were reflected using simple linear objects that refer to the details of mechanisms, controls, interfaces, and supply chains.