Branding and website of TURBO IT platform

Client and task


TURBO is a Russian IT platform for automating business processes. The task was to develop a universal, easy-to-support and develop visual identification system for the new TURBO platform and ecosystem, which reflects the speed and convenience of work.



The idea was based on two components: a button that includes a turbo mode and an ecosystem with a built-in element TURBO symbolizing the client business. The element acts as a driver that starts and controls the mechanism.

Visual identification concept


The idea was visualized in the abstract. Abstraction helps create a universal solution for any field. The elements of the customer business systems were reflected using simple linear objects that refer to the details of mechanisms, controls, interfaces, and supply chains.

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